Social Media Content

Social media for small & medium businesses.

Reels & Posts

Rudraksham Retreat

Ask

Create engaging social media content for Rudraksham Retreat, a homestay in Aruvikkara, Trivandrum, to showcase the property, its experience, and its unique appeal to potential guests.

Deliverables

9–10 social media assets, including reels, videos, and photographs.
Edited reels ready for publishing.
Curated and conceptualised Onam-themed reels and posts for the brand’s 2026 festive content calendar.

What I Did

Spent two days at the homestay to understand and capture its surroundings, atmosphere, and guest experience.
Planned and created a mix of visual content tailored for social media.
Shot and edited reels, videos, and photographs for use across the brand’s digital platforms.
Developed creative concepts and content ideas for Onam 2026, aligning the festive storytelling with the homestay’s identity.
Delivered a varied content set designed to strengthen the property’s online presence and attract potential visitors.

Bengaluru Farmstays

Role: Content Strategist Freelance

Scope: Reel ideation, 4 Instagram posts, Instagram bio rewrite

The Problem

Bengaluru Farmstays needed its Instagram to do two jobs at once. It had to sell a specific getaway (a real farm, a real booking) while also building a lifestyle feed people would want to keep following between trips. The existing bio read like a directory listing rather than an invitation, and the page had no clear rhythm of content between "come stay here" posts.

Content Decisions

Sell the destination, not just the listing. For the Roy Farm carousel, the copy leads with "Swipe for your next weekend getaway" instead of naming the farm first. The goal was to sell the feeling of getting out of the city before asking anyone to care about the property.

Separate the pitch from the trust-build. The carousel splits into three clear jobs: hook, "who we are," then "our stays" with distance from MG Road and a phone number. Each card had one job so the pitch does not get diluted by logistics too early.

Use the animals as a recurring, low-effort content pillar. Alongside the destination posts, we ideated reels around the farms' resident cats and ducks, since they gave the page a steady stream of light, shareable content that did not need a new shoot or a new location each time.

Rewrite the bio to lead with the feeling, not the category. The new bio opens with "Mark your next weekend getaway with us" before mentioning farmstays at all, and adds "pet-friendly" up front since that is a real differentiator for the audience searching for nearby retreats.

What I worked on

I wrote the copy and ideated four reels and four Instagram posts, and coordinated with the creative team to get the videos shot and out. I also reworded the Instagram bio.