Education.
Christ University
Bangalore
B.A (triple major) in Journalism, Psychology, and English.
2013-2016
Xavier Institute of Communications (XIC)
Mumbai
Post-graduate Diploma in Advertising and Marketing communications.
2016-2017
Work Experience.
Adobe
July 2025 - June 2026
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Leading content strategy for Acrobat for monetization, acquistion, and retention teams.
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Collaborating with designers, PMs, and engineers to create frictionless user experiences.
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Conducting user research and A/B testing to optimize content effectiveness.
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Enhancing product accessibility by refining voice and tone guidelines.
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Developing and maintaining UX content.
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Creating style guides to ensure consistency across multiple product lines.
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Streamlining workflows with AI-based writing tools, increasing efficiency.
Khatabook
February 2021 - March 2022
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Joined as a Senior UX Writer.
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My work here involved writing crisp push notifications, error messages, toast messages, empty states, and product copies.
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Collaborated with Product Managers, UX Designers, Researchers, Localization team, Content Strategists, and Writers to pen effective content.
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Drafted SMS communications and survey copies.
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Strategized and created CTAs, buttons, descriptions for various applications (iOS, Android, and Website).
Intuit
March 2022 - July 2025
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Promoted to Senior Content Designer in February 2024.
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Leading content strategy for QuickBooks, improving user engagement and comprehension.
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Collaborating with designers, PMs, and engineers to create frictionless user experiences.
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Conducting user research and A/B testing to optimize content effectiveness.
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Enhancing product accessibility by refining voice and tone guidelines.
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Developing and maintaining UX content for high-impact financial tools.
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Creating style guides to ensure consistency across multiple product lines.
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Streamlining workflows with AI-based writing tools, increasing efficiency.
Flipkart
October 2017 - December 2020
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Joined in 2017 as a Content Writer.
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My work here involved writing effective product descriptions, SEO articles across verticals, and handling internal projects including writing content for e-mailers and websites.
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Transitioned to the role of a Senior Content Writer in 2020
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The new role allowed me to handle multiple projects with end-to-end stakeholder management.
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Besides writing, the role also involved editing and proofreading articles and copies.
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Some prominent projects: website content for EKart services, interview content for internal communications e-mailers, lifestyle copies for the Fashion team at Flipkart, social media (LinkedIn) copies for EKart Webinar, Microcopy for Flipkart's loading pages.
Wandertrails Pvt. Ltd
May 2017 - October 2017
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A travel-based start-up. Joined here as a Content Writer.
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My role here involved writing effective SEO articles, creative blogs for travel-related topics, and writing meta tags and descriptions for various landing pages.
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I was also given the responsibility of handling their in-house travel magazine, The Way. This included ideating for the magazine, writing content, assigning content, and managing the website via the CMS (WordPress).
Tools I use.
Canva
Writer AI
Shorts By Instagram
InShot
Procreate
Figma
Internships.
Worked closely with the creative team and took part in various ideation and brainstorming sessions for popular brands.
A work from home internship that dealt with writing content for their fashion query section.
Worked closely with the features department and churned out articles pertaining to society, advertising and the emerging startup landscape.
Tried out a different field altogether when I had some free time! Had an enriching internship where I learnt about the functioning of a radio station and I also helped with the production of a show.
Certifications and Recognition.
Prompt engineering for ChatGPT
Took up a module on prompt engineering. This non-credit course is authorized by Vanderbuilt university and offered through Coursera.
Foundations of UX Design
Completed the part 1 course (Foundations of UX Design) under Google's User Experience module.
Copywriting for UX
Completed a module on copywriting for UX, as part of the writer's training program at Flipkart. This certification has been provided by OrderTrainings.
Digital Marketing
Accenture
Completed a course from Accenture about the fundamentals of Digital Marketing and Integrated communications.
Instant Karma Award
Flipkart Recognition
Received the Instant Karma award for April 2019 for effective work.