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Work so far

I have 7 years of experience in content and communications, specializing in crafting clear, engaging, and user-centric content. My expertise spans across:

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  • Content Strategy & UX Writing – Microcopy, CTAs, product descriptions, and website content

  • Marketing & Engagement – Push notifications, SMS communications, and ad copies

  • SEO & Editorial – Writing and optimizing content across verticals, proofreading, and editing

  • Internal Communications – Interviews, emailers, and crisp messaging for teams

Video script for MIOT hospital, Chennai

The following script for the video was written as part of a freelance project for MIOT hospitals, Chennai. The same script has been adapted into a comic as well. 

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Batch migration tool, Intuit

Managed and end-to-end content design, iterations, and content testing. 

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Overall impact

  • 1.1K files were migrated within 6 months of the tool's launch. 

  • 2.5% of overall migration is happenning via this tool.

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Style guide, Intuit

I have been an active member of Intuit's content style system. 

As a member of the style council, I have participated in style guide-related discussions. I have contributed to the style guide by giving examples and expressing my opinion on improving/adding words to the existing style guide. 

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