Content Guide and localisation
Helped in the ideation and creation of Khatabook's first product-specific content design system. The guide helps new members, localisation teams, product managers, etc to get an idea about the rules that we follow while penning UX content for the app and website microcopies.
I worked alongside localisation teams for 12 Indian languages to make copies more specific to each location.
Team: Siddhant Tiwari, Pratigya Esther
Automatic Call Reminders
Context
This feature enables users to make secret calls to their customers to remind them about pending dues. We had to convey, through text, what the feature is and how it could benefit the user (get money faster).
Iterations
After trying several iterations (send reminders to customers from different numbers; collect money easily by calling your customers) we decided to go ahead with "Send automatic reminder calls to customers from new numbers and collect money easily!"
Reasons for this copy:
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Explains the fact that the calls are automated.
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Lets the users know these calls are made to their customers
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Ends with the USP of this feature: collecting money easily!
Hire Staff Page
Helped design the content flow for the Hire Staff page on Pagarkhata app (Android).
About the Project: Pagarkhata integrated with WorkIndia to allow MSME owners to hire staff via the app directly.
When a user clicks on WorkIndia, they would be redirected to the WorkIndia site. The app also allows a user to create a job opening post and share it on social media.
Challenge: Distinguish the 2 features prominently with effective content and CTAs.
Solution: Make a pop-up featuring 2 CTAs that would lead the user to the respective pages.
Team: Avinash Damor, Ananthu, Linu, Subin, Pratigya, Siddhant.
Pagarkhata Premium
Pagarkhata Premium
Helped in the ideation and creation of the Premium page for the Pagarkhata app.
About the app: Pagarkhata is a simple and easy-to-use staff management app aimed mainly for small and medium enterprises in tier 2,3 cities of India.
Tonality: Simple, easy-to-understand
Primary target audience: Tier-2/3 cities in India
Team members: Siddhant Tiwari, Pratigya Esther, Avinash Damor, Ananthu
Know More
Worked on the Know More pages for the Pagarkhata Premium app.
About the section: This section helps a user understand in-depth about what each feature does.
Thought Process
Keep the page simple with minimal words. Tried to avoid essays and instead, focused on writing the features as bullet pointers.
Team members: Siddhant Tiwari, Pratigya Esther, Avinash Damor, Ananthu
Cashbook by Khatabook
Strings
Worked on coming up with strings for the Cashbook app by Khatabook.
About the app:
Cashbook is a simple app that can be be used by anyone for recording their daily transactions.
Tonality:
Simple, easy-to-understand
Primary target audience:
Tier-2/3 cities in India
Team members:
Siddhant Tiwari, Pratigya Esther
FAQs
Worked on the FAQs page for the Cashbook app.
About the section:
This section curates a few important questions that users may have about the app as well as its usage and features.
Team members:
Siddhant Tiwari, Pratigya Esther
Product Engagement
Worked on push notifications and SMS content for apps including Pagarkhata, Khatabook, Cashbook, and MyStore.
The notification in reference was worked on for a marketing campaign as part of Khatabook's Akshaya Tritiya offer 2021.
Statistics: Push notifications alone contributed to making Khatabook gold page discoverable by the most number of people in a single day. It also paved the way for a record number of orders (As of 14th May 2021)
Team: Pratigya Esther, Siddhant Tiwari, Avinash Rai, Shiva, Swaujus